Google Image Optimization
You might have observed a recent development on Google these days. They appear to be integrating different vertical engines like Blog and Image, into your normal search results. For few particular search queries, you can even see some images appear on the webpage results. With this new alteration in the way Google show results, the website owners should place extra focus on seo image optimization. Simply by taking a glance at your analytics software or log files, you may get surprised to see that you are getting quiet a decent traffic from the image searches.
Few of the following tips will certainly get you on the go with image optimization that appears on the website.
Alt Image Text: Most likely and most significant aspect in an image search ranking is the content of your image alt property. Essentially, the alt text must have a brief explanation of the product in a way that you are explaining it to some blind person. As it is, the actual intention of the property is for visually impaired.
Image File Names: Yet another significant factor is whether the keywords are included in the image file name or not. For instance, if you are trying to optimize the word "sports t-shirt", you may name the image sports-t-shirt.jpg. Certainly, it is always complicated to optimize in this way if you are need to go back all over and modify the name of the existing images. Therefore keep the keywords in mind while naming them in first place.
Surrounding image text: Google will certainly consider the surrounding text seriously while determining what your image is about. Ensure to add relevant or applicable keywords below and above the image that you are going to optimize.
Link Anchor Text: Even though it is little uncommon to directly link to an image which is not in a web page, you may increase your rankings greatly by making use of relevant anchor text in a hyperlink simply as if you are optimizing a webpage.
As visitor's search preferences gets more and more sophisticated, the reputation of these vertical search engines will also grow. Additionally, Google and other search engines will probably go on to mix results from different kind of content. If you make sure that you always keep on the top of all these changes, you will likely continue to witness your website rise high among the rest.