Google now days have become the most innovative as well as complicated search engine since it is actually armed with number of anti-spam technologies. This expansion in using the anti-spam features means optimizing websites or Google optimization has become considerably harder and now it’s not just the case of opening the internet websites source file in to notepad, adding some key terms in your several HTML tags and uploading the files and then awaiting the results. In general, this kind of optimization is commonly known as on page optimization which is actually only 20% efficient in achieving good rankings for any phrases and keywords.
The other 80% refers to the off page optimization. This SEO technique is all about links that points to your online website and the webpage’s, the actual linking text of these links with the top quality of the pages on which the links are present. Off page optimization is at the present for sure the tremendously dominating factor that determines where the web pages will rank in Google. Therefore, Google search optimization is now mainly off page optimization.
Now why does Google give so much of weight age to the off page optimization technique and so little to the on page optimization? Well this might be because the results that the off page optimization shows. While, the on page optimization technique is entirely managed by the webmasters so it can be mistreated by an unethical one. Whereas, off page optimization technique is something that is not managed by anybody as such instead it is managed by other website owners, internet websites and certainly the Internet itself. That means it is really significantly difficult to do any kind of spam or deceptive off page optimization method in a hope of gaining an unfair benefit for a website inside Google Search Engine Result Pages.
The Google Website Optimizer is absolutely free, also it can be used without any experience or running any kind of testing experiments on the landing pages. In simple words, you do not require to be split-testing genius to make use of the optimizer tool. Even before starting a landing page experiment or testing, Google provides online marketers a "pre-experiment checklist". It provides a step by step procedure of what you need to do, right from choosing your test page, to setting up a goal for trial, to actually running the trail and reading the results.