How To Do Seo Site Audit And Analysis
SEO Audit has great importance in SEO campaign. An SEO site audio need to offer in detailed review about what is the current status of the website in regards to its on-site as well as offsite optimization. It is the job of every SEO firm to provide an audit to the clients. Once analyzing of strengths and weaknesses of the website is done, another important task to do is to prioritize the strategies to be followed for the improvement of organic search engine rankings as well as visibility of the website in the online world.
Conducting an audit is one of the important SEO strategies for getting good results through website. There are a few businesses who dread the SEO audit process. In reality, if an organization changes SEO providers or not, it is always better to do SEO audit once a year particularly when the business is drawing great revenue from the traffic. An SEO audit should give a snapshot of the current state of the website at the time of audit. Audit can recognize a few issues however the issues must not be fixed during audit. It has been suggested to avoid making changes during an SEO audit because if a person changes stuff during an audit then he can end up with an audit, which will not tell what the current state of the website and where is your website going on.
Now let us have a look at the steps to guide you how to do an SEO audit and analysis:
Demand for a Complete Audit Report: If the audit report is only of one page list of some factors then demand for numerous paged and in detail audit report. A complete analysis did by an SEO professional, which is right, is the best way to go.
Ask for the Targeted Keywords: For any website optimization, keywords play a crucial role. It is very important to know the right keywords, which needed to be targeted. It is the main job to compare what the website presently doing for targeting those targeted keywords. It is very crucial to check whether keywords are being places in the right location or not like title and Meta description tags
Review the architecture of the site: It is very important to review the architecture of the website. Avoid making use of flash, frames and Java applets for building parts of the websites, which you want Google to index them. For listing pages, search engines have to see content. The main need of the goggle spiders for browsing the pathways of the website is a crawlable link structure.
Go through the on-site factors such as headings, description, text, titles and body: A number of SEO factors are there that should be checked like web page loading time, 404 errors, coding errors and excessive use of 302 redirects.
Above given all the factors need to be analyzed with great care. If you want to take the help for analyzing above given factors then you can make use of automated tools. Automated tools provide you a best idea. However, if you hire an expert from a well-known SEO organization who is able to analyze and interpret the data then it is added benefit.